State Street Global Advisors created Fearless Girl to raise awareness of the need for more women leaders in corporations.

On Fearless Girl’s 3rd anniversary, and to celebrate International Women’s Day, I worked with McCann, SSGA, Craft Studios and the City of New York to produce a 3 day activation around her at her new location in front of the New York Stock Exchange.

The floral wall was designed and built by New York based company B-Floral. Over the course of the 3 day activation, brand ambassadors handed out flowers to admirers of the wall so that they could participate in filling out the wall by the end of the 3rd day.

Client: State Street Global Advisors
Agency: McCann
Creative Diretor: Peter Powell
Agency Producer: Jeannette Subero
Prod. Co: Craft Studios
Producer: Joey Vaughan
Design: B-Floral